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Date Submitted: 05/19/2016 11:01 PM
COM3701/201/1/2016
Tutorial letter 201/1/2016
MARKETING COMMUNICATION
COM3701
Semester 1
Department of Communication Science
IMPORTANT INFORMATION:
This tutorial letter contains feedback on your
assignments and examination preparation.
CONTENTS
PAGE
1
INTRODUCTION
3
2
YOUR LECTURER FOR THIS SEMESTER
3
3
FEEDBACK ON ASSIGNMENT 01 FOR SEMESTER 1
4
4
FEEDBACK ON ASSIGNMENT 02 FOR SEMESTER 1
10
5
EXAMINATION PREPARATION
17
6
CONCLUSION
20
2
COM3701/201
Dear Student
1
INTRODUCTION
We trust that you have enjoyed your studies so far. This tutorial letter contains feedback on
Assignments 01 and 02 and guidelines for your preparation for the examination for Semester 1.
In Tutorial Letter 101, which you received when you registered for COM3701, two assignments
were given.
You had to submit Assignment 01 to gain admission to the examination.
A maximum of 20% of the marks you earned for Assignments 01 and 02 will count towards your
final examination mark.
REMEMBER:
There are various activities in the study guide that serve as self-assessment exercises in
preparation for the examination. We have found, however, that some students ignore these
activities and therefore find the examination difficult. The study guide was written in such a way
that it guides you through the work and assists you in answering the examination questions. So
please attempt to do all the activities to ensure that you understand the work.
IMPORTANT NOTE:
If you cannot get hold of the lecturers, please leave a message with one of the following
departmental secretaries (they will make sure that we receive your message and contact you):
Ms A Vermeulen
012 429 6016
Mrs MN Malefo
012 429 6565
2
YOUR LECTURER FOR THIS SEMESTER
Your lecturer for COM3701 for this semester is as follows:
Lecturer
Mr Gibson Chauke
Module coordinator
Telephone number
012 429 6843
Fax number
012 429 3346
E-mail address
chaukg1@unisa.ac.za
3
3
FEEDBACK ON ASSIGNMENT 01 FOR SEMESTER 1
You had to...