Google Case Study

1. How is Google’s mission statement related to its business strategy?

Google’s Mission statement is “ to organize the world’s information and make it universally

accessible and useful” Google have avery simple strategy by providing free web services to

internet users and try to generate income through advertisement. Google use AdWords and

AdSense strategy allowing the companies to put their ads on the web page which is easily

accessible by the customers.Google charge very minimum fee in return. Through Google web

page the world is brought together and sin it is globalized is available in different local

languages.

2. How does Google’s information systems strategy support its business strategy?

Google IT encourage employees to spend twenty percent of there time on projects of their

choices. This in return helps that the employees try to finish there projects on time. The The IT

department also provides free and open access to employees but also at the same time have

struck securty system to avoid breach of data. IT also balances buying and making its own

software. It also make application like google Apps.

3. How does Google’s organizational strategy support its business strategy?

Google provides very simple and easy process to generate Money.Google believes in free,

creative and innovated work system. It allows it employees to work on projects of their choice.

Google gives preference to hires smart people over experienced. Focused is on users and how

much they are comfortable to use the system instead of money. It offer benefits like free meal,

on-site gym, on-site dentist and even washing machine to busy employees.

4. Which of Porter’s three generic strategies does Google appear to be using based on this

case? Provide a rationale for your response.

Differentiation is the generic strategy google use. Trying to hire smart people instead of experienced.

Google have such an amazing strategy that it charge minimum fee from advertisers and...