Samsung

Executive Summary

In this case study, the greatest competitive strengths of Samsung and whether its goal of sales can be achieved or not are mentioned. Samsung, one of the greatest consumer electronics manufacturers, has various kinds of strengths against its competitors. In this essay, these strengths are analyzed and what Samsung needs to carry out to gain high market share against competitors are clarified.

Executive Summary

Page

Table of Content

1.0 Introduction 4

2.0 The Greatest Competitive Strengths of Samsung 5

3.0 The reasons for Samsung’s goal of $400 billion in sales by 2020 6

not feasible

4.0 Recommendations 7

5.0 Conclusion 7

References

1.0 Introduction

Samsung, the Korean consumer electronic giant, was founded in 1938 by the chairman Byung-Chull Lee. Samsung started its productions with Black-and-White TV in 1970. Today, this company is the leader in flat-panel TVs and memory chips and the number two player in mobile phones because of its product innovation and brand building in the last decade. Moreover, Samsung has become a global leader by manufacturing both components for electronics products and the actual devices sold to consumers. In 2008, Samsung reached its record sales of $100 billion and company’s CEO, Lee Yoon-woo, made announcement about the goal of $400 billion in sales by the year 2020. In this essay the reason of this goal is feasible or not, is clarified with the greatest competitor strength of Samsung.

2.0 The greatest competitive strengths of Samsung

After the Asian financial crisis of the late 1990s, Samsung focused on products innovation and made heavy investment upon this area to stay ahead of the game. By means of focusing on this area, its innovation and ability to produce new products will become one of its greatest competitive strengths. At the beginning period of the company, Samsung only manufactured...