Innovation Management

Value Proposition

What value do we deliver to the customer?

The most important value that makes our product so popular and necessary is the security against the pet. Many people see in their pets a kind of family or friend. But how can a choker suggesting a sense of security? Quite simply - The neckband is made of a lightweight titanium housing that makes it impossible for it to break. Even the pet itself will are not able through the stable Titanium material to break free. Furthermore, there is the neckband of a chip. With this chip, the customer can locate the current location of the pet based on the IPads or smartphones. If the neckband forcibly broken up by special tools, the chip sends an alarm directly to the electrical linking device. Another value that our product mediated is emotion. As I have already mentioned, many people associate pets with family and / or friends .Nothing in the world would make a person happier than the fact that a family member or friend is safety. The product conjure the customer a smile on your face. The last point is the free time. The product should take the customer's fear and especially the concerns over the pet. The customer can concentrate on other things thoughtlessly and thus goes through life less stressful

Which one of our customer´s problems are we helping to solve?

Our customers want to simply relax. Our task is to ensure that the customer still feels comfortable, even though he cannot see his pet. He should carefree manage his daily life, and we want to help.

What bundles of products and services are we offering to each Customer Segment?

As a bundle, we have next to our product at a premium version. This version allows us a greater range than the standard range of 300 meters. The standard version is free for our customers. A higher range is made available to the customer for a fee of 6.99 dollars per month. We also make an app available that to the electronic device to the customer (phone, IPad,...