Climate Change

Climate change and global warming due to carbon emissions is a current issue of debate with pollutants in our atmosphere increasing and the impact on our environment considered detrimental in the foreseeable future. Organisations such as Beyond Zero Emissions Inc. (BZE) have a vision for Australia as a zero carbon emissions economy within the next decade. (Beyond Zero Emissions 2006)The foundation of BZE’s philosophy is based on maintaining the standard of living for populations by finding alternative sources with 100% renewable energy. As a not-for-profit organisation in partnership with the University of Melbourne’s Energy Institute and based on its claim that it is in line with the latest scientific research, BZE’s focus on educating and informing is effective at shifting public opinion and increasing governmental support of its campaign. (Beyond Zero Emissions 2006) According to the BZE emissions website (Beyond Zero Emissions 2006), its members are largely volunteers from Australia wide as well consisting of a small staff team.

Under the wing of BZE, are a number of transitional plans which have been constructed such as the Zero Carbon Australia Stationary Energy Plan, The High Speed Rail Plan (HSR) and the Zero Carbon Australia Building Plan. (Beyond Zero Emissions 2006) Each plan recognises the problem at hand which is carbon emissions and proposes a possible solution to lead Australia into the zero emissions phase (Dovers 2005). In order to fund the organisation and continue with its plight, BZE relies heavily on donations from the public and sponsors. Such organisations include JUNO solar energy, GEON print and communication solutions and Climate Positive. (Beyond Zero Emissions 2006) The sponsors benefit from the increased exposure of their services to consumers while supporting BZE through donations and other means. Sponsors are said to benefit from increased exposure to target audiences and thus experience an increase in sales (Sponsorship Benefits...