Doc, Pdf

BUS810: VALUE STRATEGY AND OPERATIONS: PLANNING AND CONTROL

LECTURE ONE: INTEGRATING STRATEGIC DECISIONS AND OPERATIONS

|Subject |Page |

|Introduction |3 |

|Value Strategy |4 |

|Operations |5 |

|Business Models |7 |

|Management Models |12 |

|Planing and Control |14 |

|Summary |15 |

|Discussion Questions |16 |

|References / Reading List |16 |

Introduction

Planning and control should be an integrated activity, not two separate activities, which often at the end of the day prove to be unrelated. Walters and Halliday (1997) suggest a planning and control system, which is to be useful for both marketing and financial management, should consider the task(s) of the organisation, its technology and its structure.

Walters (2002) points out that ‘focussing on efficiency alone does not build long-term value for customers, nor does it create or extend competitive advantage. Customer-focussed companies create additional value for their customers...