India Household Cleaning Market Outlook

Bharat Book Bureau provides the report, on “India Household Cleaning Market Outlook”. India is highly unorganized and the size of unorganized sector is three times than that of organized one. https://www.bharatbook.com/retail-market-research-reports-762655/household-cleaning-india.html

June 06th, 2016 Mumbai, India: Bharatbook.com announces a report on “India Household Cleaning Market Outlook”. The surface cleaning market is growing mainly because of rising awareness about brands due to heavy promotion by leading companies.

This report gives an in-depth analysis of household cleaning industry. The household cleaning industry in India is highly unorganized and the size of unorganized sector is three times than that of organized one. However, this report includes only the organized sector i.e. the branded household cleaning market. The organized household cleaning market in India is mainly split into three broad categories viz. utensil cleaner, toilet cleaner and surface cleaner. Utensil cleaners are further split into dishwashing bar, liquid, powder and pastes. Toilet cleaners consist of liquid cleaners, in-cisterns & rim blocks whereas surface cleaners are split into floor cleaner, specialized and multipurpose cleaners. The specialized cleaners are further split, based on their application areas.

According to “India Household Cleaning Market Outlook, 2021”, the overall market for household cleaning is anticipated to grow with a CAGR of 22.74% in the next five years. In utensil cleaning category, dishwashing bars dominate market revenues, followed by liquid cleaners whereas dishwashing paste has negligible contribution. Consumers in urban areas are now upgrading to dishwashing liquids which are expected to register robust growth in the forecast period. Powder based utensil cleaners are now set to diminish from the market. The surface cleaning market is growing mainly because of rising awareness about brands due to heavy promotion by leading companies....