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20.4 WHAT OPERATIONAL AS WELL AS PERSONAL CHALLENGES MIGHT THE CFO ENCOUNTER

CFO PLAY AS IMPORTANT ROLE IN ORGANIZATIONAL AS WELL TO ACHIEVE ORGANIZATIONAL GOALS.CFO PLAY MANY OPERATIONAL IN ORGANIZATION.CFO DUTIES ICLUDE FINANCIAL PLANNING AND MONITORING CASH FLOW.THAT PERSON ANALYSES THE COMPANY FINANCIAL STRENGTHS AND WEAKNESSES AND SUGGESTS PLAN FOR IMPROVEMENT.THE CFO IS SIMILAR TO A TREASURER OR CONTROLLER IN THAT HE OR SHE IS RESPONSIBLE FOR OVERSEEING THE ACCOUNTING AND FINANCING DEPARTMENTS AND ENSURING THAT THE COMPANY FINANCIAL REPORTS ARE ACCURATE AND COMPLETED ON TIME.

MANY PERSONAL CHALLENGES FACE BY CFO WHILE DOING WORK IN ORGANIZATION.THAT CHALLENGES WILL INFLUENCE CFO TO PROVIDE BETTER PERFORMANCE ON THAT ORGANIZATIONAL.THE CHALLENGES FACE BY CFO ARE:

1)UNCERTAINTY

THAT A PRETTY BROAD CONCEPT AND WITH GOOD REASON.THERE A LOT TO BE UNCERTAIN ABOUT,THE ECONOMY,REGULATION,THE CHANGING TAX LANDSCAPE,THE DISTRESSING IMPACT THAT PARTISAN POLITICS HAS ON THE PROFESSION.THE POLITICAL UNCERTAINTY SEEMS TO PERVADE EVERY ASPECT OF OUR BUSINESS

2)COMPETITION AND CASH FLOW

MORE COMPETITORS THAN EVER OFFER PRODUCTS AND SERVICES SIMILAR TO OURS,AND OFTEN AT A FRACTION OF WHAT WE HAVE TRADITIONALLY CHARGED.INNOVATION AND BUSINESS DEVELOPMENT ARE CRUCIAL,BUT AS THE ECONOMY STUMBLES TOWARD RECOVERY,FEW ORGANIZATIONS HAVE BEEN WILLING TO SPEND MONEY NEEDED TO DIFFERENTIATE THEMSELVES FROM THE COMPETITION

3)CORPORATE COMPLIANCE CULTURE

COMPLIANCE CULTURE OF THE CORPORATION CAN MAKE CFO LIFE GOOD OR BAD.THIS IS ESPECIALY IMPORTANT FACTOR WHERE AN ENTERPRISE FUNCTIONS UNDER ONE PERSON COMMAND