Isbm - Customer Relation Management

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Date Submitted: 06/07/2016 11:21 PM

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CUSTOMER RELATION MANAGEMENT

1) Electronics market is a booming market, for a given product there are many

manufacturers having different features in their respective products. A customer,

who does not have knowledge of intricate features at electronic products and

practical significance as features, may choose wrong product. How this situation is

effectively addressed? What principle of CRM is implemented here & how?

2) The difference between physically going to book store & e- shopping is use of a

website as a link between buyer & seller. How this link is made secure &

trustworthy by amazon.com? How does this issue of trustworthiness affect

popularity of company? What steps are taken for customer retention!

3) Practically thousands of products, costing & features are advertised on

amazon.com. These products are viewed, judged & compared by customers from

all over the globe. How is it ensured that every customer gets a personalized

experience of shopping? Does the difference in cultures of customers from different

countries affect policy of marketing?

4) How is effective marketing achieved at minimum cost? What special effort is taken

to meet expectations of customers? Are the strategies of company affected by

global experts? How is why?

5) Enlist the types of problems arising during the process of e-shopping. How are

customers involved in identifying & solving them? Won’t it be enough to appoint a

expert team to do this & rely on their judgment. After all, expert opinion is always

sought by a company while formulating strategies. How transparently is this done?

6) Customers are, in most of cases, unaware of installing method of electronic

products. Trouble shooting too, is a major part of past order follows up. If,

customers are from far distant areas & states, how is all...