Contemporary Issue of Blackberry in Middle East (Focus on Uae)

Contemporary issue of BlackBerry in the Middle East

With Focus on UAE

Table of Content

I. Introduction…………………………………………………………………………...................2

A. Smart phone industry in the Middle East………………………………………….2

i. Strategic issues within the sector……………………………………….3

B. Major players in the smart phone industry……………………………………….3

i. Apple…………………………………………………………………...3

ii. HTC…………………………………………………………………….3

iii. Nokia…………………………………………………………………...3

C. Strategic issues facing BlackBerry in the Middle East……………………………...4

III. External Analysis………………………………………………………………………………5

A. PESTEL……………………………………………………………………………5

B. Porter’s 5 Force Analysis………………………………………………………….5

C. Competitive Strategy………………………………………………………………5

i. PUV Chart……………………………………………………….............5

ii. Customer Matrix…………………………………………………………6

D. Situational Analysis………………………………………………………………..7

IV. Internal Analysis……………………………………………………………………………….8

A. VRIN……………………………………………………………………………...8

B. Causal Mapping…………………………………………………………………..9

V. Recommendations and Solutions……………………………………………………………....10

VI. Conclusion…………………………………………………………………………………….10

VII. References………………………………………………………………………………….....11

VIII. Appendices………………………………………………………………………………….14

i. Appendix A…………………………………………………………………......14

ii. Appendix B……………………………………………………………………..19

iii. Appendix C…………………………………………………………………….20

iv. Appendix D…………………………………………………………………….21

Introduction

BlackBerry® is one of the world’s most prominent smart phones that serves the “needs of ambitious people who want to get on in life” (BlackBerry). Research In Motion (RIM), the mother company of BlackBerry, manufactures and designs these smart phones, which they launched in 1999 (RIM). The company was...