Banking Industry Report

Case Bundle

Instructions for Adopting the Case Bundle from XanEdu

Contact XanEdu Customer Service at 1-800-218-5971 and advise them that you wish to adopt the

Course Pack Title: Strategic Management of Health Care Organizations, Course Pack ID: 294034.

XanEdu Customer Service will explore the options for delivery to students, for example, digital

download only, digital download with printing, etc. Following adoption, XanEdu Customer Service

will send to you, via email, the necessary communication to send to students for them to purchase the

course bundle.

Cases and Descriptions in the Course Bundle

1. AstraZeneca: Transforming How New Medicines Flow to Patients

Snell, Scott; Yemen, Gerry

Darden Business Publishing; 8/16/2012; (25 pages)

Reference Number: UVA-S-0221

Topic: Pharmaceuticals; Strategic Mapping; Value Chain; Change Management; Industry Change;

Value Creation; Stakeholder Value; Customer Value; Employee Value; Internal Perspective;

External Value Creation

Revision Date: 9/28/2012

Industry: Pharmaceuticals/Biotechnology/Health Care

Abstract: This field-based case provides an overview of reorganization at AstraZeneca UK Limited

(AZN) and focuses on the processes, systems, and people (human and social capital) in the R&D

unit. It allows for an examination of AZN’s core capabilities and how enterprise leadership requires

making an explicit connection between investments in people and performance that benefit the firm.

The strategy includes: build a pipeline with new prescription drugs that were unique enough to

provide a differentiated benefit to patients, grow the business globally, streamline the organization

and increase efficiency, and build a culture of courage, creativity, and collaboration. What areas of

R&D should the company invest in, and what would the R&D transformation look like?

2. Aravind Eye Care System: Providing Total Eye Care to the Rural Population

Velayudhan, Sanal Kumar; Sundaram, R. Meenakshi; Thulasiraj,...