Iibm - Fashion Retailing

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Fashion Retailing

Multiple Choices:

Q1. Which of the following is NOT an example of On – Site Classifications?

a. Small Multiunit Specialty Stores

b. Departmental Store Groups

c. Single – Unit Specialty Stores

d. Home – Shopping Organizations

Q2. Price, care, serviceability and safety are categorized under:

a. Rational Motives

b. Patronage Motives

c. Emotional Motives

d. Safety Motives

Q3. A research which is the quickest method and also requires an immediate response_______

a. Intercept Surveys

b. Telephone Questionnaires

c. Mail Questionnaires

d. On – Line Questionnaires

Q4. The center that utilizes high – volume, high – profile outlets to draw customers:

a. Power Center

b. Off – Price Center

c. Outlet center

d. Mixed – Use Center

Q5. Stores with little frontage but prefer window space to feature their merchandise build______

a. Windowless Store Fronts

b. Parallel – to – Sidewalk Windows

c. Arcade fronts

d. Open Windows

Q6. Which of the following is NOT included in the trends of Retail Environment Design and Fixturing?

a. Split Departments

b. Minimalist Interior Design

c. In – Store Designer Salons

d. Transformation of Historical Building

Q7. The training in which the trainer can provide the necessary information and allow the trainee as much time as necessary to comprehend the machine is_______

a. Vestibule Training

b. On – the – job Training

c. Online Training

d. Role Plays

Q8. _____________ is the most effective anti shoplifting tools

a. Video Surveillance System

b. Electromagnetic System

c. Tag – and – alarm System

d. Magnifying Mirrors

Q9. Improper Billing while usually on an occasional occurrence is a__________

a. Vendor...