Submitted by: Submitted by jeffrey10
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Category: Business and Industry
Date Submitted: 06/11/2016 08:51 PM
Piedmont Airlines Portfolio Analysis
Introduction
This portfolio is a comprehensive look of piedmont airlines, a subsidiary of American airlines, including its history, finances, personnel, marketing strategy, cargo management, fleet scheduling, and route structure. In each of the sections, I evaluate the efficiency that has been attained as the corporations strives for excellence. Piedmont airlines is set to expand even more as they acquire more routes, increase cargo services and continue to make smart and reasonable financial decisions. Investors are encouraged to come aboard and share in this success story.
History
Piedmont airlines is the brainchild of Richard A. Henson, a pioneer in aviation who in the year 1931 began a company that provided support services for other operators under the name Henson aviation in Maryland. Their first flight that saw passenger services commence between Washington and Hagerstown was in 1962 (Borenstein, 1992). The firm joined with Allegheny airlines in 1967 and its route structure became more developed as a result of this merger.
The company originally operated Boeing 737, N751N and 767 which are better than other airplanes in terms of passenger capacity. After two years, however, they purchased dash 7 aircrafts which had a capacity of carrying 50 passengers. Piedmont airlines acquired a more modern and regional look in the 80’s as more equipment were brought in. The company would later grow into USAir and this saw Henson planes repainted to bear the name USAir Express, a reflection of the new identity. Later on, Henson was also renamed to Piedmont Airlines to retain the identity of the USAir groups.
Piedmont airlines currently has more than 1700 workers. Whilst most airlines were downsizing their workforce in the late 2000’s piedmont was experiencing a rapid growth. Piedmont airlines acquired a true coast to coast company status as they expanded to numerous locations including Alaska and western United States (Kole,...