India Surface Cleaner Market Outlook 2021

Market Reports on India presents the latest report on “India Surface Cleaner Market Outlook 2021”. http://www.marketreportsonindia.com/consumer-goods-market-research-reports-13823/surface-cleaner-india.html India has a very low penetration of surface cleaners which provides an attractive opportunity for global brands.

13th June 2016 – Navi Mumbai, India: Market reports on India presents the latest report on “India Surface Cleaner Market Outlook 2021”. The branded surface cleaning market is growing mainly because of rising awareness about brands due to heavy promotion by leading companies

This report gives an in-depth analysis of surface cleaner market in India. Globally, surface cleaner is a matured category and is growing with modest growth rates. Multi-purpose cleaners, which are becoming extremely popular across the world, are now driving the market in most of the regions. Global manufacturers have shifted their focus from developed countries to developing countries like India. India has a very low penetration of surface cleaners which provides an attractive opportunity for global brands. Surface cleaning is usually done with plain water in India. But in the last decade people started using detergents, phenyl or soap-water to clean the surfaces occasionally. Among all the alternatives, phenyl got really popular with Indian consumers due to low pricing and easy availability. However, consumers are now shifting to branded surface cleaners from these cheap alternatives. The branded surface cleaning market is growing mainly because of rising awareness about brands due to heavy promotion by leading companies.

“India Surface Cleaner Market Outlook, 2021”, the overall market for surface cleaners is growing with more than 17% CAGR from last five years. The market is further expected to grow with double digits in the next five years. Surface cleaners are broadly divided into three segments namely floor cleaners, specialized cleaners and multipurpose cleaners....