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Procter and Gamble Growth Strategies, Innovation and Execution Procter and Gamble Company, commonly identified by their symbol P&G, is an international consumer goods company that operates five divisions: Beauty, Grooming, Health Care, Fabric Care and Home Care, Baby Care and Family Care products. The company has roughly 300 brands. Its headquarters are located in Ohio, USA, and their operations run in 160 countries of which 81 of these countries have bases of manufacturing. Some of the P&G brands include: Gillette, Pampers, Duracell, Aerial, Oral-B, Always, Bounce and Vicks. The Procter and Gamble Company has been named one of the best employers in countries, such as Canada. It has also secured fifth place of the world’s most admired companies and, in addition, the best overall company for leadership development among the best companies for leaders. Other than creating excellent products, the company has considered its employees as an asset and invested in them. Without the right employees, the products would not match up (they are the brains behind the success of the products) (Wherrity, 2006). Competition and Market Conditions Despite the fact that the company is a market leader, it faces major direct competition from Nestle and Unilever companies in the consumer products industry. These two companies have provided brands that directly function and serve the same purpose as those from P&G (Dyer, Dalzell & Olegario, 2004). Nestle takes second position in the Global Market while Unilever takes the third position. Their main objective is to create new products and improve the already existing products with an aim of beating P&G’s products. The primary goal is to gain a top position and attain the largest market share, which will reflect on sales.