Com3703

COMMUNICATION RESEARCH : QUALITATIVE CONTENT ANALYSIS

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MARILIZE RONÉL PLAATJIES

45646945

PORTFOLIO EXAM

TASK 5.10

I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

Marilize Ronél Plaatjies

4564 694 5

29 April 2015

Rodwin Booysen

TABLE OF CONTENTS PAGE

1 MAIN ISSUE 1

2 RESEARCH CRITERIA 1

2.1 Relevancy 1

2.2 Researchability 1

2.3 Feasibility 1

2.4 Ethical acceptability 1

3 EXTENT (SCOPE) 2

4 POPULATION 2

4.1 Target population 2

4.2 Accessible population 2

4.3 Four population characteristics 2

4.4 Units of analysis 2

5 ASSUMPTIONS/SUB-ISSUES 3

5.1 Assumptions 3

5.2 Sub-issues 3

6 GOAL/OBJECTIVE 4

6.1 Goal 4

6.2 Objectives 4

7 RESEARCH QUESTIONS 5

8 THEORETICAL APPROACH 5

8.1 Content analysis 5

8.8 Creative concepts 6

9 RESEARCH DESIGN 7

9.1 Method of reasoning 7

9.1.1 Deductive 7

9.1.2 Inductive 7

9.2 Objectives 7

9.2.1 Explore 7

9.2.2 Describe 7

9.3 Collection and analysis of data 8

9.3.1 Qualitative 8

9.3.2 Quantitative 8

9.4 Flexibility 8

10 DATA-COLLECTION METHODS AND TECHNIQUES 8

10.1 Research Method 8

10.2 Level of measurement 9

10.3 Sampling method 9

10.4 Sampling context 9

10.5 Data-collection procedures/techniques 10

11 DATA ANALYSIS 10

11.1 Quantitative analysis 10

11.2 Qualitative analysis 10...