Busa

our mission to make the world a better place by bringing out the best of the cocoa bean.

We were the first organic, fair trade certified chocolate maker in North America, and we remain one of only a handful today.

1. Which of the four strategies for responding to social responsibility best reflects Theo Chocolate?

2. How does Theo Chocolate’s business practices reflect the stakeholder model of social responsibility?

3. What would happen if fair trade goals conflicted with a company’s primary responsibility to be profitable?

The strategy of Theo is to become the green industry in Chocolate for sustainable development. Theo understands that the global demand of organic food keep increase especially in US, therefore; Theo has to improve the production and build the chain with big retail due to the organic food is increase. The target of Theo chocolate is both end users and consumers who buy chocolates to indulge themselves or to give as a gift. Theos’ target buyers are new and existing chocolate buyers that love quality and fair trade.

While Theo provides their customers delicious the chocolate bars, they help cocoa farmers though the tough life.The price of cocoa beans has slumped in recent years despite high demand, disease and age are damaging cocoa trees and few young people are becoming cocoa farmers because of the poor prospects. Fairtrade helps to make cocoa farming in places like Ivory Coast and Ghana more sustainable by guaranteeing minimum prices and providing a premium to invest in local communities, so farmers can provide a better future for themselves and their families. We can give them this opportunity just by enjoying your favourite Fairtrade chocolate treat. (http://www.fairtrade.org.uk/en/buying-fairtrade/chocolate)

Between 2006 to 2009 Theo is unprofitable, can Theo withstand more unprofitable quarters in order to achieve its vision. Theo has to decide whether Theo could continue to operate with its current business model or...