Brand Management - Old Spice Has Been a Global Brand of Cosmetics for Men Their Range Includes, After Shave Lotion, Lather Shaving Cream Talcum Powder Shampoos and Hair Cream

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BRAND MANAGEMENT

CASE - 1 OLD SPICE COSMETICS FOR MEN

Old Spice has been a global brand of cosmetics for men. Their range includes, after-shave lotion, lather shaving cream, talcum powder, shampoos and hair cream. In India the first and most successful product launched was after-shave lotion.

a) Make an alternative advertising plans for Old Spice. Has the advertising helped the brand to gain grounds in India? Please give your comments.

CASE 2 KINETIC HONDA

a) Please attempt restructure the firm’s brand objective and then build their marketing strategy with focus on their brand.

CASE 3 LA BELLE COSMETICS

Looking at the case, what advise would you offer to the Sarins on the following points:

• Have Sarins taken care to use the brand value in their sales efforts?

• Should they trim the product range?

• Should they increase production by adding more people and if yes, where and how will they sell the additional production?

• Are they missing out on any of the marketing mix factors? Please explain how they can improve their operations.

• Plan an advertising campaign for the range of products, assuming the benefits they would provide to the users

CASE – 4 BRANDING A CAR CITI MOBILES LTD (CML)

Select the market segment; build the buyer’s profile and process of purchase decision, actual purchase action. Plan out advertising media, promotional plans for Silky. How should Silky go about building its brand identity and brand equity? Where should it be positioned the market place and why? Do you think the brand name is right for the product? Discuss and suggest alternate brand names wit our reasons for the same?

Ana1yse the market research presented in the case to determine if the research was conducted with right objectives in mind. Should...