Creative & Innovative Management

Contents

Understanding the theoretical & practical aspects of creative & innovation management systems 2

Introduction to Procter & Gamble 2

Task1: Understand the importance of creative and innovative management in organizations 3

1.1 Evaluation of current creative and innovative management processes in P&G 3

1.2 How to lead by positively embracing innovation and change 3

Task2: Support creative and innovation management processes for P&G 5

2.1 Influence of P&G’s Vision and Mission on its generation of creative and innovative management processes 5

P&G’s Vision 5

P&G’s Mission 5

Assessment of the influence of Vision and Mission in generation of creative and innovative management process 5

Comparison of P&G’s Mission and Vision with that of Nestle 6

Nestlé’s Vision 6

Nestlé’s Mission 6

2.2 An Improvement idea related to my job 6

Analytical tools to assess the risks and benefits associated with the idea 7

2.3 Change process experienced in the past explained using IDEAL Model for Change Management 8

 Initiating – Initiating is the stage where all the necessary data for new plan is calculated and ground is laid for the change process. The data collection might involve the proposed areas for changes, the departments and number of employees that are involved, where the resistance to change can more likely appear etc. 8

 Diagnosing – Diagnosing is the stage where by evaluating the current position a future target is set. Diagnosis involves analysis of the current standing of the departments and employees, what the processes need what level of change and what can be done to minimize the involved risk. 8

 Establishing – In Establishing stage the required steps are taken in order to achieve the target set in the previous stage. What can be done to improve the levels of success and what can be done to minimize the loss? 8

 Acting – In this stage the plan is executed as per the schedule. Here...