Project Management - What Are the Sources of Undertainities in Demand

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PROJECT MANAGEMENT

CASE STUDY : 1

Anand Enterprises is broadly diversified company with presence in a variety of sectors such as cement, textile, chemicals. After a thorough review of various capital projects undertaken in the last 5 years the executive committee of Anand Enterprises felt that the quality of market and demand analysis of most of the projects was somewhat

patchy. As a marketing analyst you have been invited by Arvind Swami, the managing director of Anand Enterprise, to do a seminar on market and demand analysis for the business heads of the company. Among other things, he wants you to address the following issues.

Q1) How should one evaluate secondary information?

Q2) What are the sources of undertainities in demand?

Q3) Discuss the steps in a sample survey?

Q4) Briefly describe the various methods of demand forecasting?

CASE STUDY : 2

Sagar Ltd is a leading manufacturer of automotive components. It supplies to the original equipment manufacturers as well as the replacement market. Its projects typically have a short life as it introduces new models periodically. You have recently joined the company as a financial analyst reporting to Shekhar Dhawal, the CEO of the

company. He has provided you the following information about three projects A, B & C they are being considered by the Executive Committee of Sagar Ltd.

a) Project A is an extension of an existing line. Its cash fund will decrease over time.

b) Project B involves a new product. Building its market will take some time and hence its cash flow will increase over time.

c) Project C is concerned with sponsoring a pavilion at a Trade Fair. It will entail a cost initially which will be followed by a huge benefit for one year. However, in the year following that a substantial cost will be incurred to raze the pavilion.

The...