E-Commerce Management - What Do You Understand by the E-Business Strategy Implementation Across an Organization’s Value Chain

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E-COMMERCE MANAGEMENT

Case 01 GM’s E-Business Strategy

Issues

1. What do you understand by the E-Business strategy implementation across an organization’s value chain?

2. What are the rationale and benefits associated with e-commerce initiatives in

an automobile company?

3. What are the Channel conflict arising from e-business initiative?

Case 02 : Marriott’s Customer - Focused E- Business Strategy

DELIGHTING CUSTOMERS

Issues

1. Bring out the facts of the case.

2. Identify the various E-business initiatives.

3. What are the strategies an organization to focus in order to excel in the E-business.

4. Apart from the facts provided in the case, what other initiatives you can project keeping in mind the

success of an organization towards E-business.

Issues

1. Taking out the facts of the case , Bring out the importance of a customer-focused e-business strategy

in the hospitality industry.

2. Establish the role of IT in integrating different business processes to make them more customeroriented based on your understanding of the case.

Case 03

E-Strategies - Case Studies

Case 4 : A PROACTIVE APPROACH TO ENVIRONMENTAL RESPONSIBILITY

INTRODUCTION

ISSUES

(1) Why does Dell treat its stakeholders in a socially and ethically responsible manner?

(2) In your opinion, which of Dell’s strategies makes the most impact on the environment? Explain

your answer.

(3) Explain the importance of the “Energy Star” programme for consumers and businesses.

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