General Management - What Happened When Prakash Got Promoted to the Position of Asst. Manager Marketing Why Did This Happen

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GENERAL MANAGEMENT

CASE-1 : ATTEMPT ANY 4 CASES, EQUAL MARKS PER CASE (20 Marks)

Questions :

1. Assume you want to lead the change to save the Kollkal plant. Describe how you would proceed?

2. What is the primary type of change needed - technology, product, structure or people/culture?

3. What techniques would you use to overcome union resistance and implement change?

CASE-2 (20 Marks)

Questions

1. What is more important the statement in a corporate culture document or actual managerial behavior?

2. Why did the Falcon executives act as they did?

3. Why didn't employees like Richards blow the whistle on Falcon, challenging the inconsistency between values and behaviour?

4. How can executives go about changing the old values that govern an organization?

CASE-3 : (20 Marks)

Questions

1. What is the impact of AIDS on businesses? Do you agree that businesses in the near future would be actively interested in addressing the issue of AIDS? Justify your answer

2. ABC Corporation wants to partner with an NGO and address the issue of AIDS around its factory, discuss what steps should ABC Corporation take to initiate, manage and sustain its partnership with the NGO .

CASE-4 : (20 Marks)

QUESTIONS:

1) What happened when Prakash got promoted to the position of Asst. Manager (Marketing)? Why did this happen?

2) If you were entrusted with the responsibility of managing 6 sales representatives & creating an effective sales team, how would you do it?

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