Boo.Com

Jelaskan sistem atau cara kerja dari bisnis online tersebut?

Boo.com was the first company to launch from the ground up in multiple countries from day one.

It is a web that aim to be world’s first online global sports retail site that aim for people that is young, well-off & fashion between 18-24 years old. They listed brands such as Polo Ralph Lauren, Tommy Hilfiger, Nike, Fila, Lacoste and Adidas in the web for customers to shop easily through online, such as when selecting products, users could drag them on to models, zoom in and rotate them in 3D to visualize them from different angles. After all the orders are fulfilled and shipped out of one of two warehouses: one in Louisville, Kentucky and the other in Cologne, Germany. Customer will received around 1 week after the products are shipped.

Besides, Boo.com provides multiple currencies and languages as they launch at multiple countries. Initially boo.com was available in UK English, US English, German, Swedish, Danish and Finnish with localized versions for France, Spain and Italy added after launch. The web site was tailored for individual countries using the local language and currency and also local prices.

Jelaskan & Sebutkan bagaimana perusahaan Tersebut memasarkan bisnis tersebut?

Early plans referred to extensive “high impact” marketing campaigns on TV and newspapers. They hired PR to get to their target audience. This PR was initially focused within the fashion and sportswear trade and then rolled out to publications likely to be read by the target audience. The success of this PR initiative can be judged by the 350,000 e-mail pre-registrations who wanted to be notified of launch.

After the launching, existing customers the Look Book, a 44 page print catalogue was produced which showcased different products each month. They will get newest update about sports & fashion.

Sebutkan permasalahan kenapa mereka mengalami kehancuran dalam berbisnis online.

The boo.com...