Poland Baby Food Market Share, Size, Trends, Growth, Costs and Price

In 2013, 11% fewer babies were born in Poland than in 2009 and although the number rose in 2014 and 2015, it remains well below the 2009/10 levels. However, the country remains a large market by Central and Eastern European standards and, as such, a potentially interesting target for manufacturers. Sales have been boosted by low levels of penetration of baby foods, which gave plenty of scope for growth, and the relative buoyancy of the Polish economy throughout most of the historic period. Manufacturers have sought to make the most of the opportunity, by launching a steady stream of new products. As a result of these various factors, total consumption declined by 2.6% since 2009, while total market value increased by 13%.

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Key Findings

-The number of births in Poland declined significantly between 2009 and 2013. Volume sales of baby food fell by 2.6% between 2009 and 2015. Overall per capita consumption of baby food is high, an increase of 7% compared with 2009.

-In 2015, both milks and wet meals accounted for 30% of volume sales, while drinks accounted for 25% and cereals for 15%.

-The Polish baby food market is dominated by two suppliers: Danone with its Nutricia operation, and Nestle, with a combined share of 84.2% of volume and 84.7% of value in 2015.

-The retail structure in Poland has developed rapidly over the last decade, with large foreign chains increasingly dominating the retail landscape, forcing consolidation among smaller chains and independent retailers.

Synopsis

"Baby Food in Poland" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Poland market.

What else does this report offer?

-Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and...