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Category: Business and Industry
Date Submitted: 06/24/2016 11:21 AM
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REV: AUGUST 19, 2003
PETER TUFANO
Sally Jameson: Valuing Stock Options in a
Compensation Package
Sally Jameson, a second-year MBA student at Harvard Business School, was thrilled but confused.
It was late May 1992, graduation was approaching, and she had finally landed the job of her choice.
She had just finished an early morning telephone conversation with Bob Marks, the MBA recruiting
coordinator at Telstar Communications, a large, publicly held multinational company. Mr. Marks had
offered Ms. Jameson a unique position in operations at Telstar, and from the description, it sounded
exactly like the job that she wanted. Since her first interview with Telstar, she had been very
impressed with the company and its people. While Ms. Jameson was certain that she would accept
the job, there was still one unsettled, yet crucial, matter--her compensation.
During the conversation with Marks, Jameson had asked what her compensation package would
be.
Marks: "Well, Sally, we are all very impressed with you and would like to
offer you a starting salary of $50,000. In addition, you will also receive a
signing bonus."
Jameson: "The base salary is a little below what I had expected. Is that
negotiable?"
Marks: "I'm afraid not. That's the same starting package all MBAs get.
However, you will receive a bonus upon accepting our offer. You can receive
$5,000 in cash, or choose stock options instead."
Jameson: "I'm not too familiar with stock options. Could you explain to me
what they are?"
Marks: "Sure. Executives at Telstar have been eligible to receive stock
options for years. The goal was to tie management's compensation more
closely to increases in shareholder value. Although our stock has performed
erratically over the last ten years, the board continues to believe that stock
options are the best form of incentive compensation. Because the options
represent the right to buy Telstar stock at a set price, after a set period of
time,...