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Category: Business and Industry

Date Submitted: 03/13/2011 10:33 AM

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Electronic Arts ( EA) is a leading global interactive entertainment software company. It was established on May 28, 1982 by Trip Hawkins and was a pioneer of home computer games industry. EA develops, publishes, and distributes a wide range of products and services worldwide such as: video game systems, personal computers, wireless devices and the Internet. However, the most successful products of EA is sports games which is known under its EA Sports label. Many people just know about EA like a famous company about sport games, however, they do not know clearly about it. This problem will be clarified based on analyzing prominent points in EA's developing process .

When Trip Hawkins created the company, his investment is personal and was estimated about US $200.000 . Seven months later, the investment increased to US $ 2 million by the venture from Sequoia capital, Kleiner Perkins Caufield & Byers, and Sevin Roden Funds. In the first year, the company reached the revenue $ 5 million although EA must face with many difficulties and challenges, this was a good revenue for a new company . After the first year, the revenue grows dramatically and at the moment, it is measured approximately $ 3.5 billion. The first employee is his colleague in marketing at Apple, and the number of employee headcount rose rapidly few months later. The first ten years after founding, EA's most speciality is packaging their games in the "album cover" because Hawkins supposed that it saves cost and conveys an artistic feeling. For example, "album cover" boxes such as 1983's M.U.L.E and Pinball Construction Set (1)were a popular packaging by Electronic Arts . The headquarter of EA is in the Redwood Shores which is near Redwood City, California . The current chairman, also former of Electronic Arts is Larry Probst, he is known like a principle man in work . Beside business, EA uses their money for developing game production in some universities, typically is in 2004, EA donated a...

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