Gb590: Ethics in Business and Society

Briefly describe the dilemma

This dilemma is about two Transportation Company competing for the same customers. To be the best in the market one company is will to sacrifice their ethics. “According to CNN, Uber is using a pattern of aggressive and questionable tactics in its effort to control the car-on-demand market. Their biggest competitor is another transportation company, Lyft which has the same business model. Identifiable by their trademark pink mustaches, Lyft offers the same value to consumers – an app that instantly dispatches a driver to your pick up location at the touch of a button.”(tnwinc.com) The competition caused Uber to play dirty to get ahead in the transportation industry. Lyft is fighting back by revealing the corruption of Uber to the world.

“According to the article, Lyft released information that Uber employees were engaging in unethical conduct by ordering and canceling more than 5,000 Lyft rides since October of 2013- “it’s the taxi app version of ding-dong ditch. (tnwinc.com)” These bogus calls caused a decline for the Lyft drivers’ accessibility. Uber took advantage of this situation by taken their customers. The deception did not only impedes the company, but also threatens the Lyft drivers’ income and the time they had available to travel back and forth to picking up true passengers. It was more than unethical but I believe that it was a violation of the fair competition laws also.

Discuss how the dilemma was resolved

For Uber’s business, I would develop a new ethics and acquiescence training program, with an overview of regulations of the business. They are rules that help solve problems in different situations that need ethical guidelines that everyone need to respect and follow. All employees should be aware of this training, from the owners down to the newly hired person. “The training program would be a custom branded for Uber, of course, and in keeping with both their visual themes and tone. Since...