Wine B2B Brutal Breaking, Grab Food to Eat Like a Beggar Bowl

Wine B2B brutal breaking, grab food to eat like a beggar bowl

In recent years, it appears to be very beautiful and very 'tall on' B2B platform in the wine industry quietly rising. In addition to the complaints brought to the industry, these so-called 'tall' platform is so conceived as not to immediately render 300 million billion, billion sales doubled.

Wine industry B2B platform in the end to bring what?

Since some high-profile platform for B2B on-line, by only a few small and medium-smoking hotel's welcome or buy, this is the wine on-line B2B platform a few years time, there is no reason for the rapid growth. why? The author of two channels from the actual needs of key nodes for everyone to analyze it.

Buy cigarettes or a hotel business ideas are very similar, it is because they are directly to consumers or customers buy, business is built around the needs of consumers and their own profits on both sides, so they have two direct requirements: First, have a well-known product, customer retention; second is to have the price of opaque products earn high profits (sale of counterfeits is not uncommon). Wine B2B platform can be shipped in small quantities and prices are opaque (at least short term is opaque) it is to meet the needs of their second.

Great vintners business thinking to high-profile brand agency brand, relying on a strong corporate brand pull, marketing policy, marketing strategy, team support, bigger and stronger, the local market because of the high cost of promotion of alcohol itself, but also for the team requirements are high, there is no integrated power factory operations, dealers alone individual market forces to play an era long gone.

The wine B2B platform due to some of its weaknesses is difficult to obtain large vintners let's favor, mainly because of: big brands have their own relatively sound distribution system, including the price system, distribution networks, B2B platforms are not readily available its franchise (B2B platform...