Swot

SWOT Analysis – McDonalds

| Strengths | Weaknesses |

| 1. Market research shows appeal extends to all major demographic groups 2. One of the best brand recognition in the world, the golden arches and Ronald 3. One of the food service companies which is on most admired list4. Excellent selection of location, presence in malls, at airports and on highways5. Value based pricing6.Standarized quality products7.Market leader in both the domestic as well as the international markets8. Large number of loyal customers | 1. Sued multiple times for serving unhealthy food2. Weak in analyzing the needs of customers3. Do not disclose proper information to customers4. Employee training cost is elevated due to high turnover5. Limited ability to complete with fast food pizza market6. Minimal concentration on providing organic food7. Quality concerns due to franchised operations8.Focus on fried foods and the healthier options are ignored9. Limited items available on menu, no variations available according to seasons10.Fluctuations in profits impacting the investors |

Opportunities | SO | WO |

1. Increasing demand for healthier foods 2. New product and services 3. Changing customer habits and new customer group 4. Demand for organic products 5. Growth of franchise restaurants 6. International expansion 7. Home meal delivery 8. Full adaption of its new practices 9. Freedom to explore into beverage markets 10. Advertising on being more socially responsible 11. Providing free Wi-Fi in its branches | 1.Introducing new menus with nutritious ingredients O1, S32.Entering new markets by Mergers and Acquisitions O5, S13. Developing new products and services for global markets. O2, S54. Possibility of expanding in Chinese Market. O6, S7 | 1. Menu Development 2. Provide healthier products to avoid legal actions3.Providing proper information to customers on the ingredients of products |

Threats | ST | WT |

1. Trend towards healthy eating...