Mkt 230 M5 a

Waters Bottling Company Marketing Plan

Tim Charity

Marketing 230 M5 A1

Argosy University

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Executive Summary

This business plan is to gauge the expansion of the Waters Bottling Company, and comprehend how we have a tendency to develop a strategic intent for business with the internal and external environments. The results of the evaluation of the management technique has strong potential to earn beyond average returns on investments. This will also allow the establishment of a strong foot-hole in the target market, presenting opportunities domestic and abroad.

This established analysis is based upon the SWOT---Strengths, Weaknesses, Opportunities, and Threats---promoting mix, and merchandise Life Cycles, etc. At the height of this report, our future strategy is to boost the company, as all recommendations relating to the formation of the Waters Bottling Company, will be established into a strategic orientation, thus perform higher across the board in the business world.

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Table of Content

Content Page

Executive Summary i

Table of Content ii

Waters Bottling Company Marketing Plan 1

Section-I: The Environment 1

* Introduction to Marketing 1

* The Marketing Mix

* The Marketing Environment

* Marketing and its relationship with other functional areas of business.

* Strategic Marketing 2

* Planning Process

* Strategy 2

* Organizational Levels

* Goals and Objectives

* Planning Gap 3

* Ethics in Marketing

Section-II: Market Research & Targeting 3

* Market Research 3

* Research Methods & Data Mining

* Market Research Process

* Consumer Behavior 4

* B2C vs. B2B

* Consumer Decision Making Process

* Factors Affecting B2C and B2B consumer behavior

* Market Segmentation 5

* Market Segmentation Concepts

*...