Acc Ltd

Competition and Strategy

Firm Analysis – ACC Limited |

Submitted to

Prof. Rishikesha T. Krishnan

Indian Institute of Management Bangalore

Submitted by – Group 2 – Section D

Anamika Singh 1011226

Anusha Jayaram 1011232

Dinesh Gadge 1011239

Jefferson Kaduvinal Abraham 1011244

Pratibha Kodavaty 1011265

Table of Contents

Summary of Industry Analysis: 3

Porter’s 5 Forces: 3

Overview of ACC Ltd.: 4

Vision Statement of ACC 4

1. Cement segment 4

2. Ready Mixed Concrete 4

Consultancy Services and Customer Services 4

History of ACC – Important Milestones: 5

Strategy Evolution from 1995-2009 6

Inputs – Energy and Raw Material Resources 6

Alternate Fuels 6

Acquisition/Divesting 6

IT Infrastructure 7

Brand Building 7

Adoption of Best Practices 7

Financials over the last decade 8

An Effort at differentiation in a Commodity Market 8

Innovation: 9

Product Differentiation: 9

Concrete Roads – New Market: 9

Effectiveness of the Strategy Choices 12

Road Ahead and Recommendations 15

References 16

Summary of Industry Analysis:

Porter’s 5 Forces:

Shown below is a summary of the industry landscape analyzed through Porter’s 5 Forces:

Exhibit [ 1 ] : Porter’s five force analysis of industry

Overview of ACC Ltd.:

Vision Statement of ACC

To be one of the most respected companies in India; recognized for challenging conventions and delivering on our promises.

ACC Limited, formerly called Associated Cement Companies Ltd., manufactures and markets cement and related products. The company markets a range of cements and blended cements through its network of 20 sales units.

The company operates in two business segments: Cement and Ready Mixed Concrete (RMC).

1. Cement segment: The three types of cement produced are Ordinary Portland Cement, Blended Cement and Bulk Cement.

(i) The company manufactures Ordinary Portland Cement in a variety of grades. Portland cement is used in...