Case Study “Waldo County”

2015 Ford Ranger in Canada

Kayla Bevins

BUS343: International Marketing

Instructor: John LaCasse

June 27, 2016

2015 Ford Ranger in Canada

Canada is the second largest country in the world, occupying about ten million square kilometers of land connected to the Atlantic, Pacific, and Arctic oceans. Canada is has a share border with the United States and the five largest freshwater lakes in the world, known at the Great Lakes. They provide a route to the Atlantic via the St. - Lawrence Seaway, permitting direct access to international markets. Vehicles make up sixteen percent of the total imports which are about 66.9 billion. Among the Vehicles sold in Canada Ford F-series has been number for the last seven years and does not look like it will lose the wining steak anytime soon.

The 2015 Ford Ranger is built to go anywhere. It has two diesel engines that are available for purchase. One of the engines has a torque 197 horsepower 3.2 liter five-cylinder. This is perfect for towing. The other engine has a 160 horsepower 2.2 liter four-cylinder. Both engines can come in a six speed manual or automatic transmission and is fit for maximum fuel economy. This truck has an estimated 15% increase in fuel economy from other models this is because of the revised gear ratios and a stop-start system. This means when the car is in idle, it will turn off.

The engine on the new ranger will no longer have the standard power steering instead it will have an all-electric system; this will reduce fuel consumption by 3%. The truck will have nine inches of ground clearance. This class-leading clearance can go through two and half feet of water. “A redesigned front fascia contributes to a 28 degree approach angle, and combined with a 25 degree departure angle and revised suspension with better on-road manners, there aren’t many stock trucks in the world that can boast the off-road capabilities of the...