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Hexa Reports
Market Research Reports and Insightful Company Profiles
Asia-Pacific OTT Video Market Share, Size, Global Insights,
Emerging Trends, Growth Drivers and Future Outlook:
Hexa Reports
Summary
OTT video markets in Asia-Pacific differ largely due to demographic and economic factors and the
telecom landscape. Markets with high adoption rates of pay-TV, fixed broadband and mobile broadband
see the most robust and innovative OTT ecosystems.
In South Korea and Singapore, where smartphone and pay-TV penetration rates exceed 80%, there are
OTT services that function as linear and SVoD TV-everywhere complements to traditional pay-TV
services.
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These have evolved either through telecom operators or pay-TV providers offering an OTT service
themselves, for example Hooq from Singtel, or through broadcasters leveraging their assets on the
Internet, like Pooq from South Korea's terrestrial broadcasters or Toggle from FTA providers in
Singapore. OTT services in both markets see heavy traffic from mobile networks. Markets with low payTV penetration, low broadband penetration or low smartphone penetration see lower levels of OTT
adoption and simpler services.
Hexa Reports
Market Research Reports and Insightful Company Profiles
Key Findings
Best practices from Asia-Pacific providers show how important hybrid models are to success in
OTT video. OTT providers in markets that score lower on the Readiness and Intensity sections of
the Pyramid Research OTT Video Market Attractiveness Index should consider focusing on AVoD
before introducing SVoD and TVoD services.
The importance of mobile service in Asia-Pacific should not be underestimated: in emerging
Asia, mobile networks offer a way to expand the addressable OTT market, while Wi-Fi
represents a key enabler technology for nomadic usage in developed Asia.
Pure-play OTT players and telecom operators should seek to...