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Hexa Reports
Market Research Reports and Insightful Company Profiles
Mobile Payments Revenue Models Market Share, Size,
Global Insights, Emerging Trends, Growth Drivers and
Future Outlook: Hexa Reports
Summary
“Mobile Payments: Revenue Models and Market Strategies,” a Thematic Research Report by Pyramid
Research, examines the predominant service and revenue models in the mobile payments arena, as well
as the market approach of selected players, in order to identify effective strategies and key success
factors.
The analysis is built upon in-depth case studies of selected mobile payments services around the world,
including Alipay Wallet, Boku, Dwolla, LevelUp, RURU, Paym, Starbucks and Apple Pay. Our analysis
concludes with recommendations on best strategic approaches to maximize the mobile payments
revenue opportunity.
Browse Detail Report With TOC @ http://www.hexareports.com/report/mobile-payments-revenuemodels-and-market-strategies/details
Key Findings
One of the key challenges presently facing the mobile payments market is the high level of market
fragmentation, defined both by the multiplicity of platforms/solutions technologies being deployed
and the increasing range of service configurations being offered. This slows down merchant
Hexa Reports
Market Research Reports and Insightful Company Profiles
acceptance and makes it difficult for providers to gain scale. We expect the market to reach a point
where consolidation among players and solutions becomes the best way to drive address this issue.
Mobile payments are gaining momentum, yet still represent a small portion of total consumer
payments. The main barriers to consumer adoption are security and privacy concerns. It is critical for
new mobile payments schemes to address this issue and earn consumers' trust from the start with
secure schemes and straightforward use cases.
Value-added models are becoming popular in the mobile payments arena. We see several players
starting to monetize...