Global A2P (Application-to-Person) Sms Market to Exceed Us$ 78.0 Bn by 2022: Credence Research

According to a new market report published by Credence Research Inc., “A2P SMS (Customer Relationship Management (CRM) services, Push Content Services, Promotional Campaigns, Interactive Services, and Other Services (Query & Search-Based Services)) Market - Growth, Share, Opportunities, Competitive Analysis, and Forecast 2015 - 2022”, the global A2P market is expected to expand at a CAGR of 4.9% from 2015 to 2022, exceeding US$ 78.0 Bn by 2022.

Browse the full A2P SMS (Customer Relationship Management (CRM) services, Push Content Services, Promotional Campaigns, Interactive Services, and Other Services (Query & Search-Based Services)) Market - Growth, Share, Opportunities, Competitive Analysis, and Forecast 2015 – 2022 report at http://www.credenceresearch.com/report/a2p-sms-market

Service and Market Insights

Short Messaging Service (SMS) is one of the easiest to use and ubiquitous forms of communication. Although SMS technology is no longer the mainstay for peer-to-peer (P2P) communication, its reliability, interoperability, and ubiquitous nature makes it the preferred carrier technology for the application to person communication. The Application-to-Person (A2P) SMS market is matured and is expected to exhibit modest growth over the forecast period 2015 – 2022. The market is expected to witness healthy growth between 2013 and 2017, with A2P SMS traffic exceeding 2 trillion messages by 2017. During this period, the mobile operators and third party service providers are expected to introduce a wide range of services across industries that use A2P SMSs for service initiation, monitoring or control. However, with the swift penetration of smartphones, the balance is expected to shift away from SMS as more products will use the IP network.

Competitive Insights:

The global A2P SMS market is highly fragmented with the presence of large number of participants in the ecosystem. Different participants included in the A2P SMS ecosystem include bulk SMS...