Customer Preference of Burrow Lounge

CUSTOMER PREFERENCE OF BURROW LOUNGE

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A Thesis Proposal

Presented to the

Faculty of the Department of Business Administration

School of Business and Economics

University of San Carlos

Cebu City, Philippines

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In Partial Fulfillment

of the Requirement for the degree

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

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By

BALDO, LEAH CLAUDINE

BULAN, JUDE LUKE

FORTUNA, ARV NICHOLAS

KINTANAR, JOSHUA

PELENIO, ALYZA THERESE L.

JUNE 2016

APPROVAL SHEET

This thesis proposal entitled “Customer Preference of Burrow Lounge” submitted by _________ in partial fulfillment for the degree BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION has been examined and accepted for PROPOSAL HEARING.

Thesis Committee

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Adviser

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Chair Member

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Member

TABLE OF CONTENTS

APPROVAL SHEET i

LIST OF TABLES ii

LIST OF FIGURES iii

Chapter

1 INTRODUCTION 1

Rationale of the Study 1

THE PROBLEM 3

Statement of the Problem 3

Significance of the Study 4

DEFINITION OF TERMS 5

ORGANIZATION OF THE STUDY 7

2 THEORETICAL BACKGROUND 8

Review of Related Literature 8

Theoretical Framework 19...