Chinese Microwave Oven Market Size, Share, Global Insights, Analysis and Outlook 2016

Using big data analytics, this research covers all top microwave oven brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by microwave oven sales, number of times online users mention about a particular microwave oven brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

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List of Topics

Overview of the sales of major microwave oven models on two Chinese major online stores Tmall and JD and ranks Chinese as well as foreign microwave oven models by sales volume

Analysis of brand position, touching on major vendors' online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD

Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them

User analysis of major microwave oven brands in China, highlighting user distribution by gender, by age, and by region

List of Companies

Fotile

Galanz

Haier

LG

Midea

Panasonic

Ronshen

Siemens

Whirlpoo

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Table of Contents

1. Executive summary4

1.1 Product Sales4

1.2 Brand Position4

1.3 Brand Awareness4

1.4 User Analysis4

2. Research Objective5

3. Product Sales6

4. Brand Position8

5. Brand Awareness10

5.1 Midea MM721NG1-PS Reviews10

5.2 Midea M1-L236A Reviews11

5.3 Galanz G70F20CN1L-DG (B0) Reviews12

5.4 Midea MM721NG1-PW Reviews13

5.5 Galanz G70D20CN1P-D2 (S0) Reviews14

6. User Analysis16

6.1 Galanz16

6.2 Midea17

Conclusion18

Brand Competition...