Chinese Refrigerator Market Size, Share, Global Insights, Analysis and Outlook 2016

Using big data analytics, this research covers all top refrigerator brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by refrigerator sales, number of times online users mention about a particular refrigerator brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

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List of Topics

Tmall and JD sales rankings of Chinese and foreign refrigerator brands and includes sales volume ranking of those brands' bestsellers

Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular refrigerator brand over the research period

Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them

User analysis of major refrigerator brands in China, namely Haier, Midea, and Siemens, and includes those brands' user distribution by gender, by age, and by region

List of Companies

Electrolux

Haier

Hisense

Homa

JD

KEG

Konka

LG

Meiling

Midea

New-fly

Panasonic

Ronshen

Siemens

Sina

Skyworth

TCL

Tmal

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Table of Contents

1. Executive Summary

1.1 Product Sales

1.2 Brand Position

1.3 Brand Awareness

1.4 User Analysis

2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness

5.1 Konka BCD-192MT Reviews

5.2 Haier BCD-206STPA Reviews

5.3 Midea BCD-206TM(E) Reviews

5.4 Skyworth BCD-160 Reviews

5.5 KEG BCD-102D Reviews

6. User...