Natural Colorants Market - Global Industry Trends, Forecast, 2012 – 2018

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REPORT DESCRIPTION

Natural colors are types of food additives which are extracted from natural sources and added in food to improve its taste and

appearance. Colorants are used to enhance the color of a product, to restore the color lost during processes, to standardize the

color and its appearance and to increase acceptability of food. Food is the largest application segment for natural colorants with

over 32% market share, followed by soft drinks and alcoholic beverages.

The colors market is estimated at $1.8 billion in 2010, and natural colors market is estimated at $.66 billion of that total. Total

color usage has been growing by about 4.5 % year on year, but naturals are growing by 6.7% year on year. Europe is the largest

market for natural colors and flavors, which holds around 35% of the total market share, followed by North America and Asia

Pacific.

The global natural colorants market is increasing due to increase in trend of consumption of natural ingredients. The clean-label

declaration is the biggest advantage of natural colors. Moreover, natural colors are suitable for a wide range of sugar

confectionery products replacing artificial colors with natural colors.

However, natural colors are more difficult to work with because natural colors are extracted from natural sources; the actual raw

materials tend to be more expensive than their artificial counterparts and can lack color...