Instant Beverage Premix Market to Register a 5.7% Cagr from 2015 to 2021

Transparency Market

Research

Instant Beverage Premix Market - Global Industry Analysis, Size,

Share, Growth, Trends and Forecast 2015 – 2021

Published Date

18-11-2015

72 Page Report

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Press Release

Global Instant Beverage Premix Market Driven by Increasing Product

Availability in Asia Pacific, to Reach US$85.8 bn by 2021

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Instant Beverage Premix Market

REPORT DESCRIPTION

In terms of revenue, global instant beverage premix market was valued at USD 59375.0 million in 2014,

increasing at a CAGR of 5.7% from 2015 to 2021. In terms of volume, global instant beverage premix

market was valued at 1957.6 million kg in 2014, increasing at a CAGR of 2.0% from 2015 to 2021.

The major driving factor of the global instant beverage premix market is product and design innovation. In

an extremely competitive and fast moving consumer market, brand managers are under pressure to

develop new products with differentiation. Certain factors such as need to innovate packaging design to

attract consumers and differentiate their products from other products in the saturated product category

have become important for a brand’s long term success. Consumers prefer simplistic but efficient products

that are cost-effective and easy to use. Packaging design is a key driver for sales as consumers have

become brand conscious. In a saturated product segment with a number of products in the same category,

packaging is the only differentiator that helps a consumer chooses one brand over the other. Thus, with

radical consumer empowerment through internet and mobile revolution in the country, the new breed of

consumers is inclined towards products with ease of usage. This is expected to create awareness regarding

these products during the forecast period. The...