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Essay #1, Draft #3

Many Companies have different type of advisement techniques but main message in all their commercials is always the same, but because of the different contexts they are portrayed in they contain two messages. What sticks out of the Nike Commercial, are the two messages in the ad and the unique context it was displayed in. The first message which is the more obvious argument; Nike makes you run faster. Nike makes you run fast enough to beat the fastest car on earth. The second message which is not as obvious is Nike leads to victory. This message is presented in every Nike commercial to date. It all goes back to the origin of the name Nike. Nike is the name of the winged goddess of victory. Every Nike commercial has the same Message but because of the different contexts it has an additional message. The context used in this commercial was that Cristiano Ronaldo beats the fastest car in the world with the help of Nike Equipment, in this case Nike Shoes.

The ultimate message or the subliminal Message Nike will assist you in your quest to victory exists in all Nike Commercials. This Message was evident in the commercial that involved Ronaldo and the Bugatti Veyron. Ronaldo did not draw with the fastest car which would be impressive and out of this world, but he beats it. This undeniably is an exaggeration of astronomical proportions, but almost all Nike ads are. But the message “With the help of Nike, no matter what the obstacles, you will be prevail” comes to mind. The commercial used the

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technique “slippery slope” to get that idea across. It was implied that Ronaldo could not win without the shoes, but with the shoes he was able to triumph.

The context that was used was carefully thought out and was very effective. The commercial starts out with a hybrid text. You see Ronaldo and it gets people interested because the person is relevant and he has pedigree with enough influence for people to pay attention and buy their...