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Category: Business and Industry
Date Submitted: 07/17/2016 11:02 AM
Marketing Plan Group Assignment
(Phase Three)
10%
MRK 200 XX
[pic]
Ford Motor Company
Hybrid Ford Escape
Group Memebers:
Yasmine Kustec
Ramon Pinto
Bowang Zhou
Zang Yue
Brett O'connell
Yoon Joon
Table of Content
Cover Page
Table of Content 1
The Executive Summary 2
Company Backgrounder 3
Company Mission Statement 3
➢ Vision 4
➢ Values 4
Situational Analysis
➢ Internal Environment 5
➢ Competition Environment 6
➢ Economic Environment 6
➢ Cultural/ Social Environment 7
➢ Government Environment 8
➢ Technology Environment 9
Company Objectives 9
Target Segment(s) Profile 11
Market Strategies 13
➢ Figure 1.1 21
Resources 25
Marketing Plan Group Assignment
The Executive Summary
Ford Motors, through the past five years or so, have been experiencing difficulties with their significantly present decline market share. Being a dominate player in the auto business for over a century, Ford Motors have been reluctant to keep up with current trends and evolving competitors from growing economies. Considering the company’s external and internal opportunities, and directing their resources towards a more skillfully R& D (research and development) department would be the first step to recovering this remarkable loss.
Applying this strategy to current trends and innovating vehicles leading us in the direction of hybrid technology. When evaluating our strengths and weakness and applying them to the current opportunities while considering our threats, we thought of creating a product responding to the growing environmental awareness trends concerning cars, would hopefully regain our past success. One of the biggest complaints...