Service

Service Quality- MRKT1255

Lecture: Nguyen Anh Thu

Vo Thi Kieu Phuong – s3446842

Vu Ngoc Mai – s3410401

Nguyen Phan Hoang – s3325384

Huynh Kim Bao – s3408869

1

Service Quality- MRKT1255

Table of Contents

Executive

 Summary

 .......................................................................................................................

 4

Introduction

 .....................................................................................................................................

 5

1.

  Nature

 of

 service

 firm

 .....................................................................................................................

 5

2.

  Principal

 Service

 .............................................................................................................................

 5

3.

  Major

 Rival

 .....................................................................................................................................

 5

4.

  Market

 Share/

 Sales

 .......................................................................................................................

 6

5.

  Target

 Market

 .................................................................................................................................

 6

6.

  Positioning

 Map

 ..............................................................................................................................

 7

Product

 Analysis

 .............................................................................................................................

 8

1.

  Flower

 of

 Service

 ............................................................................................................................

 8

2.

  Core

 Product

 ...