Thiyu

ENCS 6042

ASSIGNMENT-1

INTRO TO INTERVIEWS

Report Submitted By: Shikar Chowdhury (27176694)

Zishnu Roy Chowdhury (27669003)

Ning Jiang (27620500)

Date: 17th May, 2016

ABSTRACT

Customer Validation is one of the prime factor in today’s world. Now a days even a small company is employing people in order to do market research based on customer survey after launching a product whether it meets customer’s expectation or not. By doing this they are ensuring the quality of product and trying to find out the loopholes of the current product to come up with a better version of this launched product. Growing recognition of a company amongst marketing academics and practitioners is very much depended on good reputation of a company. In this assignment we are analyzing some key features of Samsung Galaxy S7 Edge by conducting customer interview and focusing on the agenda that is suggested by the user. User opinion is very much crucial and important not only to find out the bugs in the product also to make it sustainable and user friendly.

INTRODUCTION

Samsung Galaxy S7 edge is one of the finest product which has been launched by Samsung Electronics recently, it is truly one of its kind which helped Samsung to regain its number one position in smartphone market. It is very hard to find out the flaws in this device and according to the smartphone analysts this device garnered huge popularity because of its unique features which changes the way of thinking for the upcoming smartphone brands. Samsung Exynos 8890 system chip with 4 GB RAM is used for this device which makes it faster and more compatible. The Android 6.0 "Marshmallow" and Samsung's proprietary TouchWiz software suite technology is used...