Global Hair Spray Market

July 20th 2016 Mumbai, India: Bharatbook.com announces a report on “Global Hair Spray Market 2016-2020". The men's grooming category is a lucrative market for all the vendors in the market. The landscape of men's styling and grooming has changed dramatically over the years.

Bharat Book Announces the Publication of its Research Report – Global Hair Spray Market 2016-2020

Bharat Book recognizes the following companies as the key players in the Global Hair Spray Market: Henkel, Kao, L'Oréal, Procter & Gamble, Shiseido, and Unilever.

Other Prominent Vendors in the market are: Amway, Avon Products, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Edgewell Personal Care, Estée Lauder, Godrej Consumer Products, Helen of Troy Limited, Johnson & Johnson, Mary Kay, O Boticário, Revlon, Tom's of Maine, Toni & Guy, and World Hair Cosmetics (Asia).

Commenting on the report, an analyst from Bharat Book team said: “The use of social media marketing will be a key trend for this market. Social media plays a pivotal role in increasing product awareness. Consumers today are more engaged in social networking and blogs, and vendors therefore prefer to use social media to increase awareness and promote their products. Facebook, Twitter, Instagram, and YouTube are powerful social media for product promotion. Successful social media campaigns for hair care products include Procter & Gamble's "Tressed Out" and "We're All Out" for Clairol Nice 'n Easy, Henkel's "Hairy Facts Contest" and "Schwarzkopf Search for Australia's Most Beautiful Hair" for Schwarzkopf Professionals, and L'Oréal's "4,100 Miles 5 Tasks" for its L'Oréal Paris hair care products.”

According to the report, a significant driver spurring growth in this market is the growing demand for male grooming products. The men's grooming category is a lucrative market for all the vendors in the market. The landscape of men's styling and grooming has changed dramatically over the years. Men across the globe are...