Submitted by: Submitted by aykiller
Views: 10
Words: 4617
Pages: 19
Category: Business and Industry
Date Submitted: 07/20/2016 09:36 AM
PROJECT REPORT
OREO (CADBURY)
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TABLE OF CONTENT
1 | SITUATIONAL ANALYSIS OF OREO | 3-4 |
2 | KEY SITUATIONAL FACTOR AFFECTING OREO | 4 |
3 | BRAND HISTORY OF OREO | 5-6 |
4 | COMPARING MARKETING PLAN WITH OTHER BRANDS | 7-9 |
5 | COMPARING OREO WITH COMPETING BRAND | 10 |
6 | MARKETING OBJECTIVE FOR YEAR 2014-15 | 11-12 |
7 | MARKTING STRATEGY FOR YEAR 2014-15 | 13 |
8 | SWOT ANALYSIS FOR NEW MARKET ENTRY | 14 |
TABLE I: SITUATION ANALYSIS
Analysis of | key factors | Comment- on how these factors may impact the demand/ supply as well as the extent of impact. |
Company | * Corporate brand attached with product brand * Geographic factors * Future goals | * The existing image of corporate brand decides the demand of product brand * There can be completely different market for different products according to geography * The estimated demand and supply can be affected due to wrong assumptions |
Customers | * Motivation behind purchase * Income level * Preferences and expectation | * Every consumers taste and choice can not be the same, it differs from person to person * Health and nutritional value is what some consumers look for at the time of buying * Switch from one brand to another is very easy because of abundance of varieties. |
Competition | * Positioning of brand * Competitors market share * Pricing strategy | * It is very important to know the number of sellers in market to estimate demand * The products offered by competitors can act as substitutes and compliments in market * Quality can be differentiator if positioning becomes the same for brand of competitors |
Collaborators | * Distribution network * Suppliers inventory * Alliances with others | * Due to lack of strong distribution network possibility of loosing the Indian...