Submitted by: Submitted by dengwz18
Views: 10
Words: 557
Pages: 3
Category: Business and Industry
Date Submitted: 07/25/2016 05:58 PM
AFLAC's Mission
Since 1955 AFLAC has provided voluntary policies to people so they can focus
on recovery, not financial stress. (About Aflac, n.d.) In 1989, the company adopted the
acronym "AFLAC" which stands for American family life assurance company. The
company's mission is to "combine aggressive strategic marketing with quality products
and services at competitive prices to provide the best insurance value for consumers"
(Aflac, n.d.).
Subsequently, looking at the companies about us page, I became aware that the
companies primary focus is in support of their mission statement. AFLAC's about us page
gives us a brief explanation of their company. It is then broken down into different
sections that further reinforce the mission of the company. Among the sections are links
to our company (which contains a timeline for the company's development), corporate
citizenship (which describes the various activities that the company participate in to to
promote wellness within the community), the newsroom (which displays articles that
shows the company's commitment to their mission statement), and suppliers (which
shows that interest in diversity, commitment to sustainable sourced supplies, and ethics).
(About AFLAC, n.d.).
Furthermore, if we further examine the information provided on their "our
Company" page, we will understand that their business strategy is in full support of their
mission statement. This strategy is broken down to three principles. First, there is a
description of their core products. Secondly, is the process by which they would distribute
the products. And finally, there is the emphasis on getting new accounts and providing for
the existing customs. AFLAC markets their products in the two biggest insurance markets
in the world, namely the United States and Japan (Our Company, n.d.).
AFLAC's Mission 4
In a thunderbolt of...