New Players to Make Most of Untapped Avenues for Sports Nutrition Products in Emerging Economies, Says Tmr

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Transparency Market

Research

Sports Nutrition Products Market - Global Industry

Analysis, Size, Share, Growth, Trends and Forecast 2014 –

2020

Published Date

03-03-2015

71 Page Report

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New Players to Make Most of Untapped Avenues for Sports Nutrition

Products in Emerging Economies, Says TMR

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Sports Nutrition Products Market

REPORT DESCRIPTION

The global sports nutrition products market has a large number of players selling similar range of products.

Players are engaged in constant promotional activities and marketing strategies, states a new report by

Transparency Market Research (TMR). Key players operating in the global sports nutrition products market

include MaxiNutrition, Glanbia Plc, Yakult Honsha Co. Ltd, Nestle S.A., and Monster Beverage Corporation.

Extensive investments in research and development activities are expected by manufacturers. R&D

activities are resulting in the manufacturing of newer products with ingredients that caters to the specific

health requirements of consumers. For instance, Abbott Nutrition Inc. recently inaugurated the first

nutrition research and development center in collaboration with Syngene in India. Maxinutrition Ltd. has

launched two new products - Biomax, a protein bar, and Cyclone Milk, which is a milk-based creatine drink.

The market faces substantial threat from substitutes. New entrants may face challenges owing to brand

loyalty by consumers. The high capital investment required for the building of the manufacturing utility is

another factor restraining new entrants in the global sports nutrition products market. Additionally,

government regulations pose as yet another barrier for the new entrants. For instance, the FDA dismissed

the weight management claims...