Fruit & Vegetable Juice and Beverage Industry

July, 27, 2016, Mumbai, India: Market Reports on China presents the report, on “Fruit & Vegetable Juice and Beverage Industry Overview in China, 2011-2020”. The consumption volume of fruit & vegetable juice and beverage per capita in China is far less than that of the developed countries.

Fruit & vegetable juice is directly made from fresh or chilled fruit and vegetables (or dried fruits) after washing and picking through physical methods like squeezing, soaking and centrifuge without any additives. Fruit & vegetable beverage is made from fruit & vegetable juice through adding water, sugar and food additive with fruit juice content of over l00g/L.

Soft drink industry now becomes one of the fastest growing consumption industries in China after the property wave of carbonated beverages, bottled water and tea drinks. In 2015, the output volume of soft drink reached 176.61 million tons and the sales revenue exceeded CNY 600 billion in China. With the rising of resident income and the upgrade of consumption structure, the demand for healthy beverage keeps increasing in China. Fruit & vegetable juice and beverage are healthy drinks, which is becoming popular among consumers in China.

According to, the output volume of fruit & vegetable juice and beverage was 29.49 million tons in 2015, and the CAGR exceeded 10% during 2011 to 2015. In terms of the overall consumption power of fruit & vegetable juice drinks per capita, the consumption value of that is still at the primary stage in China. It is estimated that the market share of fruit & vegetable juice drinks of medium and high concentrations will enjoy a continuous increase with the promotion of consumers' healthy consumption concepts. Particularly, the fruit & vegetable juice industry of 100% concentrations will have long-term development space.

There are many competitors of strength in fruit & vegetable juice and beverage market in China, of which the product categories are numerous. Competitors all have...