Sugar Confectionery Industry - Trend of Gifting Confectionery Items Driving the Market – Industry Survey by 2023

Transparency Market

Research

Sugar Confectionery Market - Asia Pacific and Latin America

Industry Analysis, Trend, Size, Share and Forecast, 2015 - 2023

Published Date

21-07-2016

77 Page Report

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Press Release

Threat of Local Players Driving Innovation among Global Sugar

Confectionery Companies in APAC and Latin America, states TMR

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Sugar Confectionery Market

REPORT DESCRIPTION

The top five players in the Asia Pacific sugar confectionery market, namely Nestle S.A., Perfetti Van Mella

SpA, Mondelez International Inc., Ferrero Group, and The Hershey Co, accounted for a combined share of

just over 51% in 2014. Similarly, the leading five companies in the market in Latin America held a share of

just over 47% in 2014. These players are Nestle, Mondelez, Mars, Ferrero, and Arcor. These figures by

Transparency Market Research indicate that the sugar confectionery market is rather fragmented and a

large number of players, both international and local, have been operational in this market.

“The APAC sugar confectionery market is characterized by the strong presence of numerous local players

in India, Japan, South Korea, and China,” the lead author of the study observes. Looking to compete

against these manufacturers, a number of global companies have ventured into these emerging markets.

In May 2013, the Hershey Company launched the Lancaster brand of confectionery products in China. This

was the first global brand launch for the company outside the U.S.

Considering the recent rise in the demand for premium chocolates and confectioneries, several companies

have been introducing newer products and widening their product range in the premium confectioneries

market. Acquisitions are another growth strategy that companies have been...